About Us

The NovatorideUSA team came together out of a shared passion for the highest quality cycling products.

We are dedicated to spreading innovative cycling products across the world by providing more efficient methods of transfer from manufacturer to end-user’s hand.

We act as partners with our customers and suppliers to provide the greatest value and information, allowing everyone to make the most of the high quality products we work with. 

We constantly challenge the Cycling industry's supply chain as we strive to provide opportunities that create value for consumers, independent resellers, and manufacturers.  

We are committed to developing our people, processes, and technologies to enable smoother transactions and providing the highest level of service in every interaction.